Updating the current website optimizing the user interface to enhance customer engagement and simplifying the process of signing a letter of intent (LOI) for a new customer.
Sun Vessel
SunVessel is a network of smart charging stations for electronic and robotic personal mobility devices installed in hotels, offices, and apartment buildings. Their service enables people to take short trips without the need for a car.
ProjecT:
- FREELANCE
- UPDATING WEBSITE
TOOLS:
- MIRO
- SKETCH
- MARVEL
- INVISION
Role:
- PROJECT MANAGER
- RESEARCH
- UX/UI DESIGN
Brief
Process
Research
Preliminary Research
With the increase of city congestion, and in turn an increase in CO2 emissions, such an issue could be lessened by using electrical personal mobility devices, why was there little demand for SunVessels? What is missing?
Market Positioning
Analyzing existing competition I found the Blue Ocean space for the SunVessel. Blue ocean is a space on the market that is not currently taken by competition (SunVessel as a free amenity offering) where our company wants to get.
Competitive Analysis
For the competitive analysis, I picked a few brands most of which as well as SunVessel focus on offering the electronic scooters as a B2B service. Comparing the official websites of these brands I found some opportunities for the SunVessel. See the chart on the left where you can see what is missing on the current site.
Qualitative & Quantitative Data
Qualitative data was collected from 5 interviews with property managers of luxury residential real estate, RE developers, company’s stakeholders, and hospitality executives.
The results showed that even though real estate developers and hotel executives see the importance of sustainable personal mobility in the city, the devices are still new to them. They don’t know if their guests or tenants will actually use it and see the value in having such amenity. They are afraid of liability issues associated with it and don’t understand the need for it.
Quantitative data was collected from 74 surveys. Users of Segway devices that are alike SunVessel were asked why they liked or disliked the product and if they would appreciate having a device like that as a free amenity in their office, hotel, or residential building.
80%
Use segway to run errands in short distances
65%
Would prefer a segway over an electronic scooter
85%
Would pick a hotel with a free segway amenity
Synthesis
Summarizing the findings here are some common pains and gains of potential customers.
Pains:
* Trust
* Learning about the product
* Don't see the value
* Not sure about popularity of the amenity
Gains:
* Sustainability
* Design
* Maintenance and Insurance coverage
* Data collection.
Minimum Viable Product
Suggestions
Since the business model of SunVessel is oriented towards millennials who will ride on vessels, I suggested the company focus on specific hotel brands that target this audience. For example, hotels like Yotel has already been using robots at their properties.
USER FLOW - Happy Path
Design
Lo-Fi prototype was tested with 5 users. Usability testing showed that 3 out of 5 users didn't notice important information about why it is worth buying the SunVessel. 4 out of 5 users skipped clicking through the carousel. In addition, 2 out of 5 users noticed inconsistencies in design implying to usage of both circular and square shapes on the site.
Iteration
Usability testing (5 users) relieved that 4 out of 5 users skipped clicking through the carousel. In addition, 2 out of 5 users noticed inconsistencies in design implying to usage of both circular and square shapes on the site.
Delivery
Hi- Fi Wireframes
PROTOTYPE
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